CLIENT
Baby Grows Scan Clinic
PROJECT OVERVIEW
After successfully collaborating with Baby Grows Scan Clinic to develop their baby scan booking software, the clinic approached us to create a brand-new website to complement their booking system. The goal was to design a modern, user-friendly site with clear calls to action, informative content, and a streamlined sales funnel.
The website was carefully crafted to guide visitors seamlessly toward the new booking software, making it simple and efficient for patients to schedule their appointments online. By aligning the website with the functionality of the booking system, we ensured a cohesive experience that enhances convenience and drives conversions.
NEW WEBSITE
website
FEATURES
PAYLOAD CMS
Payload CMS is a modern, headless system that makes website management simple. Its intuitive interface and flexible API let you update content easily, ensuring your site can grow with your business.
HOME HERO
For this baby scan clinic, we crafted a home hero section with a clean and modern design that immediately captures attention and sets a comforting tone. Prominent calls to action (CTAs) guide users intuitively, offering options to explore the "What to Expect" page to ease any nerves or proceed directly to booking an appointment.
This thoughtful design prioritises user experience by addressing key client concerns while streamlining the journey from curiosity to action, ensuring the website feels both welcoming and purposeful.
FEATURE HIGHLIGHTS
This section showcases the standout qualities of Baby Grows as a modern, clean, and experienced scan clinic. By emphasising their expertise and professionalism, the feature highlights provide prospective patients with key reasons to trust and choose their services.
CALL TO ACTION BANNER
We implemented a clear, full-width call-to-action button on every page (except the contact page), ensuring users can easily book an appointment without needing to scroll back to the top. This thoughtful placement makes the booking process seamless and user-friendly.
PACKAGES
Using Payload CMS, we made the scan packages highly customisable. Baby Grows can now easily add new packages, update prices, or remove outdated options with minimal effort. Each package includes an image of the scan to give patients a general idea of what to expect, streamlining the process and enhancing the overall experience.
WHAT TO EXPECT
The "What to Expect" section is designed specifically for first-time visitors who may feel unsure about booking a baby scan. By detailing the process from booking to post-scan, this page fosters a sense of familiarity and builds trust, helping users feel more at ease when scheduling and attending their appointments.
FAQ'S
The FAQ section serves as a dual-purpose tool: answering potential questions patients might have and enhancing the site's SEO. This builds trust with potential patients by providing them with clear, helpful information while also improving the site's search engine visibility.
GALLERY
We developed a comprehensive gallery to introduce the Baby Grows team, creating a sense of familiarity for potential patients. The gallery also showcases memorabilia, adding a personal touch.
Thanks to Payload CMS, the gallery is easy to manage and update, allowing new images to be added effortlessly.
CONTACT FORM WITH LOCATION
Recognising the importance of a physical location for services, we added a map to the contact page alongside clearly displayed contact details. This ensures all necessary information is readily available, making it easier for patients to locate the clinic or get in touch if they need assistance.