FAQ'S - Google Ads
What are Google Ads?
Google Ads is an online advertising platform where businesses can create paid campaigns to appear in Google’s search results or on partner websites.
How do Google Ads work?
Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay only when users click their ads.
What types of Google Ads can I create?
Popular campaign types include:
- Search ads
- Display ads
- Shopping ads
- Video ads (YouTube)
- App promotion ads
How much do Google Ads cost?
Costs vary based on the competition for your chosen keywords, bidding strategy, and quality score. You control your spend with daily and campaign budgets.
What is a keyword in Google Ads?
A keyword is a term or phrase users search for on Google. Your ad appears when your chosen keywords match a user’s search query.
What is a quality score in Google Ads?
Quality score measures the relevance of your ad, keywords, and landing page. A higher score reduces costs and improves ad rankings.
How do I track the performance of my Google Ads?
Use Google Ads dashboard to monitor impressions, clicks, conversions, cost per acquisition (CPA), and ROI.
What’s the difference between Google Ads and SEO?
Google Ads deliver instant visibility through paid campaigns, while SEO builds organic rankings over time. Both are complementary strategies.
How do I optimise my Google Ads campaigns?
Strategies include refining keywords, improving ad copy, using negative keywords, and ensuring your landing page is relevant and high-quality.
Can Google Ads help with local marketing?
Yes, Google Ads can target users in specific locations, making it ideal for local businesses looking to attract nearby customers.