Facebook Ads are paid advertisements displayed on Facebook and Instagram, allowing businesses to target specific audiences based on demographics, interests, and behaviours.

Costs depend on your budget, bidding strategy, and competition in your industry. You can set daily or lifetime budgets to control your spending.

Common ad types include:

• Image ads
• Video ads
• Carousel ads
• Lead generation ads
• Event promotion ads

Facebook’s targeting options include age, gender, location, interests, behaviours, and even custom audiences based on your data.

Use Facebook Ads Manager to track metrics like impressions, clicks, cost per click (CPC), conversions, and ROI.

Yes, Facebook Ads Manager allows you to create and manage Instagram ads as part of your campaign.

Boosting a post increases its visibility to more people, while ads allow for advanced targeting, creative formats, and placement options.

Regularly monitor performance, test different ad creatives, use A/B testing, and refine your targeting to maximise results.