Search Engine Optimisation (SEO) is the process of improving a website’s visibility on search engines like Google, making it easier for potential customers to find your business online.

SEO helps drive organic traffic to your website, improves brand visibility, and can lead to increased sales or inquiries without relying solely on paid advertisements.

SEO is a long-term strategy. While some improvements may be noticeable within a few weeks, significant results often take 3–6 months, depending on the competition and your starting point.

Organic results are earned through SEO efforts and appear naturally in search rankings. Paid results are advertisements that businesses pay for to appear at the top of search engine results pages (SERPs).

Yes! SEO and paid ads complement each other. While paid ads provide immediate visibility, SEO delivers sustainable, long-term traffic and reduces dependence on ads over time.

On-page SEO involves optimising elements on your website, such as content, meta tags, headings, and internal linking, to improve search rankings.

Off-page SEO focuses on building your website’s authority through activities like link building, social media marketing, and brand mentions.

Technical SEO ensures your website is optimised for search engine crawlers and users. It includes factors like site speed, mobile-friendliness, SSL certificates, and structured data.

Local SEO helps businesses improve their visibility for location-specific searches, such as “web design near me” or “SEO services in London.”

Meta titles and descriptions are snippets of text that appear in search results, summarising the content of a page. They are crucial for SEO as they influence click-through rates.

Keywords are phrases that people search for online. Using the right keywords in your content helps search engines understand your site and rank it for relevant searches.

We conduct keyword research to identify terms with high search volume and low competition that align with your business and target audience

Keyword stuffing is the overuse of keywords in content to manipulate rankings. It leads to poor user experience and can result in search engine penalties.

High-quality, relevant content attracts visitors and keeps them engaged. It also helps search engines understand your site and ranks it higher for valuable search terms.

Regularly updating your content with fresh, relevant information signals to search engines that your site is active and valuable.

We track performance using tools like Google Analytics, Search Console, and other SEO tools to measure metrics such as organic traffic, keyword rankings, and conversion rates.

Bounce rate measures the percentage of visitors who leave your site after viewing just one page. A high bounce rate may indicate poor user experience or irrelevant content.

Domain authority is a score that predicts how likely your website is to rank in search engines. It’s influenced by factors like backlinks, content quality, and site performance.

Backlinks from reputable websites signal to search engines that your site is trustworthy and authoritative, improving your rankings.

There are many reasons, such as high competition, lack of optimisation, technical issues, or insufficient content. We can perform an SEO audit to identify and address these issues.

Not necessarily. We can optimise your existing website for SEO. However, if your site is outdated or not user-friendly, a redesign might be beneficial.

While you can learn and implement basic SEO practices, professional SEO services are often more effective as they involve in-depth analysis, strategy, and execution.

SEO costs vary based on the scope of work and competition. We offer tailored packages to suit your needs and budget.

We provide SEO services for a wide range of industries, including retail, healthcare, technology, and professional services.

Contact us for a consultation. We’ll analyse your website, discuss your goals, and create a customised SEO strategy.