SEO Buying Guide

Choosing SEO support can be difficult when every provider seems to describe the work differently. This guide explains what good SEO should include, what to be careful of, how retainers and one-off projects differ, and how to choose SEO support that is tied to real business goals rather than vanity rankings.

Choosing SEO support should feel clearer

SEO can be difficult to compare because different providers describe the work in different ways.

Some focus on technical fixes. Some focus on blog content. Some sell audits. Others offer monthly retainers. For a small business, it is not always obvious what you are actually paying for or whether the work will support real business goals.

This buying guide is designed to help you understand what good SEO should include, what to be careful of and which type of SEO support may suit your website.

The aim is not to chase guaranteed rankings or vanity traffic. Good SEO should help your website become easier to find, easier to understand and more useful for the people most likely to enquire, buy or contact your business.

What this SEO buying guide will help with

Use this guide as a starting point if you are thinking about paying for SEO but want to understand what good support should actually include before making a decision.

What this SEO buying guide will help with

Use this guide as a starting point if you are thinking about paying for SEO but want to understand what good support should actually include before making a decision.