Facebook Ads FAQs
Find answers to common questions about Facebook Ads, Meta advertising, campaign setup, targeting, budgets, landing pages and how paid social can support your business.
Find answers to common questions about Facebook Ads, Meta advertising, campaign setup, targeting, budgets, landing pages and how paid social can support your business.
Facebook Ads are paid advertisements displayed on Facebook and Instagram, allowing businesses to target specific audiences based on demographics, interests, and behaviours.
Costs depend on your budget, bidding strategy, and competition in your industry. You can set daily or lifetime budgets to control your spending.
Common ad types include:
Facebook’s targeting options include age, gender, location, interests, behaviours, and even custom audiences based on your data.
Use Facebook Ads Manager to track metrics like impressions, clicks, cost per click (CPC), conversions, and ROI.
Yes, Facebook Ads Manager allows you to create and manage Instagram ads as part of your campaign.
Boosting a post increases its visibility to more people, while ads allow for advanced targeting, creative formats, and placement options.
Regularly monitor performance, test different ad creatives, use A/B testing, and refine your targeting to maximise results.
Facebook Ads are now usually managed through Meta Ads Manager, which covers advertising across Facebook, Instagram, Messenger and parts of the Meta network.
Many people still say Facebook Ads, but the platform can also be used to run Instagram ads and wider Meta campaigns.
Yes. Facebook Ads can run on Instagram through Meta Ads Manager.
This allows campaigns to appear across Facebook and Instagram placements, including feeds, stories, reels and other available ad placements depending on the campaign setup.
The right budget depends on your goals, audience size, location, offer and competition.
Smaller budgets can be used for testing, but campaigns usually need enough spend to collect useful data and give Meta enough room to optimise delivery.
A landing page is often recommended because it gives visitors a focused place to learn about the offer and take action.
For some campaigns, a website page, product page or lead form may be enough. The best option depends on the goal of the campaign.
The Facebook Pixel, now commonly called the Meta Pixel, is a tracking tool added to your website.
It helps measure actions such as page views, enquiries, purchases and other conversions, allowing campaigns to be tracked and optimised more effectively.
Retargeting means showing ads to people who have already interacted with your business, such as visiting your website, viewing a product, engaging with your page or starting an enquiry.
It can be useful because these people are already familiar with your brand and may be more likely to take action.
Yes. Facebook Ads can work well for local businesses, especially when the offer, audience and location targeting are clear.
They can be used to promote services, events, offers, local awareness campaigns, lead generation and retargeting.
Yes. Facebook Ads can support ecommerce by promoting products, collections, offers and retargeting people who viewed products or abandoned checkout.
For ecommerce campaigns, good product pages, tracking and creative are important for improving performance.
Facebook Ads may not convert for several reasons, including weak targeting, poor creative, unclear messaging, low budget, tracking issues, a weak offer or a landing page that does not match the advert.
Improving performance usually means reviewing the full journey from advert to landing page to enquiry or purchase.
Verum Digital can help with ad copy, campaign messaging and creative direction.
Depending on the project, this may include writing advert text, planning offers, advising on images or videos, and creating landing page content to support the campaign.
Facebook Ads should usually run long enough to collect useful data and allow time for testing.
Very short campaigns can work for specific events or offers, but ongoing campaigns often perform better when there is time to test audiences, creative, placements and landing pages.
Yes. Verum Digital can review existing Facebook or Meta Ads accounts to identify issues, wasted spend, tracking problems, campaign structure concerns and opportunities for improvement.
An audit can help show what is working, what is not and what should be prioritised next.