Performance28 Servicing Website

Performance28 Servicing Website | Verum Digital

PROJECT OVERVIEW

Performance28 wanted to separate the servicing side of their business into its own dedicated website. The aim was to make better use of Google Ads and SEO while giving customers a clearer journey for vehicle servicing enquiries.

The new website needed to follow the design direction of the main Performance28 brand, while still feeling focused on servicing, customer support and enquiry generation.

Verum Digital built the site using Payload CMS, giving the team a flexible website foundation that could be managed and improved over time. The project also included clearer customer flows, including a registration and performance-style enquiry route designed to help customers provide useful vehicle information before getting back to the team.

CHALLENGE 01
Creating A Focused Sister Site For Servicing Enquiries

Performance28 needed a separate website for the servicing side of the business, without losing the brand recognition and visual style of the main Performance28 website.

THE CHALLENGE

Separating servicing enquiries from the main Performance28 website

The main Performance28 website covered a wider mix of specialist vehicle sales, performance work and brand information. As the servicing side of the business became more important, it needed its own clearer online journey.

The challenge was to create a dedicated website that could focus on servicing enquiries while still feeling connected to the wider Performance28 brand. The site also needed to support paid search and SEO activity, with a clearer route for customers to provide vehicle information and contact the team.

THE SOLUTION

A Payload CMS website with consistent branding and clearer enquiry flows

Verum Digital created a dedicated Performance28 Servicing website using Payload CMS. The design followed the darker, premium style of the main Performance28 website while giving the servicing side of the business its own focused structure.

The website was built around clearer customer journeys, including enquiry routes for vehicle servicing and registration-based information. This helped make the site more useful for customers while giving the business a stronger foundation for Google Ads, SEO and future website improvements.

What We Delivered

The project created a dedicated servicing website with Payload CMS, consistent branding and clearer enquiry journeys for customers.

Payload CMS website

Built the servicing website using Payload CMS, giving the business a flexible foundation for managing content and future updates.

Sister site structure

Created a dedicated servicing website that stayed visually connected to the main Performance28 brand.

Consistent dark design

Carried through the darker, premium visual style used across the wider Performance28 online presence.

Improved enquiry journey

Structured the website to give customers a clearer route towards contacting the team about servicing.

Vehicle information flow

Added a clearer route for customers to provide vehicle and registration details before the team follows up.

SEO and ads foundation

Created a more focused website structure to support Google Ads activity and future search visibility.

Project Outcome

The finished website gave Performance28 a dedicated online presence for the servicing side of the business.

By separating servicing into its own Payload CMS website, the business gained a clearer platform for customer enquiries, Google Ads traffic and future SEO improvements. The site kept a consistent visual connection to the main Performance28 brand while making the servicing journey easier for customers to understand and use.

Need a focused website for part of your business?

Whether you need a sister site, service-focused website, Payload CMS build or a clearer customer enquiry journey, Verum Digital can help plan and build a website around the way your business works.

Performance28 Servicing Website

PROJECT OVERVIEW

CHALLENGE 01
Creating A Focused Sister Site For Servicing Enquiries

Separating servicing enquiries from the main Performance28 website

A Payload CMS website with consistent branding and clearer enquiry flows

What We Delivered

Payload CMS website

Sister site structure

Consistent dark design

Improved enquiry journey

Vehicle information flow

SEO and ads foundation

Project Outcome

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Performance28 Servicing Website

PROJECT OVERVIEW

CHALLENGE 01Creating A Focused Sister Site For Servicing Enquiries

Separating servicing enquiries from the main Performance28 website

A Payload CMS website with consistent branding and clearer enquiry flows

What We Delivered

Payload CMS website

Sister site structure

Consistent dark design

Improved enquiry journey

Vehicle information flow

SEO and ads foundation

Project Outcome

Need a focused website for part of your business?

View Our Recent Work

Baby Grows Scan Clinic Booking Software

Baby Grows Scan Clinic Website

FAB Holidays Website

Hatch Food Website

No Ordinary Event Website

Bainbridge Building Website

Services Used

Google Ads

Payload CMS Development

SEO

Web Design

Web Development

CHALLENGE 01
Creating A Focused Sister Site For Servicing Enquiries