Performance28 SEO & Website Improvements

Performance28 SEO & Website Improvements | Verum Digital

PROJECT OVERVIEW

Performance28 is a specialist sports car sales and modification business. They wanted to improve how their website appeared in search while also making the website easier for customers to use and navigate.

The project involved more than SEO alone. Verum Digital redesigned large parts of the website, introduced a darker and more premium visual direction, and improved customer journeys so visitors had clearer routes towards contacting the business.

SEO work was also carried out to improve search visibility for relevant performance car, specialist sales and modification-related searches. Although Verum Digital has not carried out active SEO work for Performance28 for almost two years, the website has continued to grow organically during that time.

CHALLENGE 01
Improving Search Visibility And Customer Journeys

Performance28 needed a website that could support stronger organic visibility while also giving visitors a clearer route towards making an enquiry.

THE CHALLENGE

A specialist business that needed stronger search visibility and a clearer website journey

Performance28 operated in a specialist market where search visibility mattered, but the website also needed to feel premium, trustworthy and easy to use.

The site needed improvements across both SEO and customer experience. Visitors needed clearer routes to understand the business, explore relevant services or vehicles, and contact Performance28 with confidence.

THE SOLUTION

SEO improvements supported by a darker redesign and clearer enquiry paths

Verum Digital improved large parts of the website with a darker, more premium visual style that better matched the Performance28 brand and audience.

Alongside the redesign work, key customer journeys were improved to make it easier for visitors to move towards contact. SEO work was also carried out across important pages, helping the website build stronger organic visibility for relevant searches.

The result was a website that looked more aligned with the business, worked harder for customers and continued to grow organically after active SEO work ended.

What We Delivered

The project combined SEO, website redesign work and customer journey improvements to create a stronger foundation for search visibility and enquiries.

SEO improvements

Improved key areas of the website to support stronger organic visibility for relevant specialist automotive searches.

Darker website redesign

Redesigned large parts of the website with a darker, more premium visual direction that better matched the brand.

Improved enquiry journeys

Adjusted customer flows so visitors had clearer routes towards contacting Performance28.

Search-focused page improvements

Improved important pages so they better supported relevant search intent and customer decision-making.

Performance tracking

Reviewed search performance and organic growth to understand how visibility improved over time.

Long-term organic growth

Organic visibility continued to grow after the original SEO work, even without active SEO support for almost two years.

Project Outcome

The Performance28 website became stronger from both a visual and search perspective.

The darker redesign helped the site feel more premium and better aligned with the specialist automotive audience, while customer journey improvements made it easier for visitors to move towards contact.

The SEO work helped build a stronger organic foundation, with growth continuing long after active SEO support ended. This showed the value of improving important pages, website structure and customer journeys rather than relying only on short-term activity.

Need stronger search visibility and a better website journey?

Whether you need SEO, website improvements, clearer customer journeys or a redesign that better reflects your business, Verum Digital can help you work out the right next step.

Performance28 SEO & Website Improvements

PROJECT OVERVIEW

CHALLENGE 01
Improving Search Visibility And Customer Journeys

A specialist business that needed stronger search visibility and a clearer website journey

SEO improvements supported by a darker redesign and clearer enquiry paths

What We Delivered

SEO improvements

Darker website redesign

Improved enquiry journeys

Search-focused page improvements

Performance tracking

Long-term organic growth

Project Outcome

Need stronger search visibility and a better website journey?

SEO Statistics

Increase in clicks

400%

Increase in impressions

1,685%

Organic keywords

3,076

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Performance28 SEO & Website Improvements

PROJECT OVERVIEW

CHALLENGE 01Improving Search Visibility And Customer Journeys

A specialist business that needed stronger search visibility and a clearer website journey

SEO improvements supported by a darker redesign and clearer enquiry paths

What We Delivered

SEO improvements

Darker website redesign

Improved enquiry journeys

Search-focused page improvements

Performance tracking

Long-term organic growth

Project Outcome

Need stronger search visibility and a better website journey?

SEO Statistics

Increase in clicks

400%

Increase in impressions

1,685%

Organic keywords

3,076

View Our Recent Work

Baby Grows Scan Clinic Booking Software

Baby Grows Scan Clinic Website

FAB Holidays Website

Hatch Food Website

No Ordinary Event Website

Bainbridge Building Website

Services Used

Marketing

SEO

Web Design

Web Development

CHALLENGE 01
Improving Search Visibility And Customer Journeys