Metabolize Health & Nutrition | Ecommerce Website Development

PROJECT OVERVIEW

When Metabolize approached us, they were seeking a bespoke solution to bring their innovative health services online. Their primary goal was to offer weight loss injections like Wegovy and Mounjaro through a secure consultation process and to manage monthly subscriptions seamlessly. Additionally, they aimed to provide a variety of other health products to enhance their service offering to customers.

Having no prior branding, Metabolize entrusted us with creating their brand identity from the ground up. We developed their logo, crafted a cohesive colour scheme, and selected fonts that reflected their vision and mission. Scalability and ease of management were paramount concerns, as they anticipated significant growth and needed a platform that could adapt alongside their business. Embracing this challenge, we collaborated closely with the Metabolize team to develop a robust, user-friendly website that not only meets their current needs but is also poised for future expansion.

CHALLENGE 01
From Brand New Business To Custom Ecommerce Platform

Metabolize needed more than a standard ecommerce website. The project required a flexible platform that could support products, subscriptions, customer journeys, consultation forms and ongoing management from one central CMS.

THE CHALLENGE

A complex ecommerce journey that needed to feel simple for customers

Metabolize approached Verum Digital as a brand new company with no existing website, branding or ecommerce platform. They needed to launch with a professional online presence that could support health products, weight loss treatments, customer enquiries and a more controlled purchase journey.

The website needed to feel clear and trustworthy for customers while also being flexible enough behind the scenes to support ecommerce, subscriptions, consultation forms and future growth.

THE SOLUTION

A custom ecommerce website built around subscriptions, consultations and CMS control

Verum Digital created the brand identity, designed the website and developed a custom ecommerce platform with Payload CMS at the centre of the build.

The website was built to support product management, consultation journeys, subscription workflows, customer accounts and admin control from one flexible CMS foundation. This gave Metabolize a stronger platform for launching online and growing the business over time.

CHALLENGE 02
Building For Regulated Subscription Growth

As the business grew, the platform needed to support more than standard ecommerce. Metabolize needed controlled product access, recurring subscriptions, affiliate tracking and fulfilment workflows connected to external systems.

THE CHALLENGE

Supporting regulated subscriptions, gated products and fulfilment at scale

Metabolize now manages just shy of 100 active patients at any one time through subscription-based product journeys.

Because some products are prescription-only, the website needed more control than a standard ecommerce checkout. Product access, consultation flows, subscriptions, customer accounts and fulfilment all needed to work together without creating unnecessary admin for the team.

THE SOLUTION

A flexible ecommerce system with subscriptions, product gating and fulfilment integrations

Verum Digital built product subscription functionality, controlled product access and customer account features into the ecommerce platform.

Product gating was added to support prescription-only medication journeys, helping ensure customers followed the required steps before accessing certain products. The platform was also connected to Blueco through API and webhook integrations, supporting fulfilment workflows between the website and the external fulfilment provider.

Additional ecommerce features such as affiliates, gift cards and admin-controlled product management gave Metabolize a stronger foundation for continued growth.

CHALLENGE 03
Giving The Team Control Through Payload CMS

The project also needed to give the Metabolize team control over the day-to-day running of the website, without making every change dependent on development work.

THE CHALLENGE

Giving a growing team control without relying on a rigid off-the-shelf setup

Metabolize needed to manage products, subscriptions, customer journeys, content, orders, consultation information, affiliates and ecommerce settings from a central system.

A rigid template or basic ecommerce setup would have limited how the business could adapt as its services, products and internal processes evolved.

THE SOLUTION

Payload CMS admin tools built around the way the business operates

Payload CMS was used to create a flexible admin foundation for the website. This allowed key areas of the platform to be managed from one place, including products, content, customer journeys, subscription-related workflows and ecommerce settings.

The CMS approach gave the business more room to manage day-to-day operations while still allowing future features, integrations and internal workflows to be developed as the platform grows.

What We Delivered

Custom ecommerce platform

Built a flexible ecommerce setup for products, checkout, customer accounts, order management, gift cards and affiliate tracking.

Subscription workflows

Recurring product subscription functionality was built to support ongoing customer purchases and active patient management.

Consultation journey

Consultation forms and internal review flows were added to support a more controlled customer journey.

Prescription product gating

Product access controls were added to support prescription-only medication journeys and approval-based purchasing.

Blueco fulfilment integration

API and webhook integrations connected the website to Blueco to support fulfilment workflows.

Payload CMS admin

A Payload CMS setup was created so products, content, orders and key website areas could be managed.

Need a custom ecommerce website?

Whether you need products, subscriptions, customer accounts, consultation flows, fulfilment integrations or a more flexible ecommerce CMS, Verum Digital can help you plan and build the right setup.

Metabolize Health & Nutrition Ecommerce Website

PROJECT OVERVIEW

CHALLENGE 01
From Brand New Business To Custom Ecommerce Platform

A complex ecommerce journey that needed to feel simple for customers

A custom ecommerce website built around subscriptions, consultations and CMS control

CHALLENGE 02
Building For Regulated Subscription Growth

Supporting regulated subscriptions, gated products and fulfilment at scale

A flexible ecommerce system with subscriptions, product gating and fulfilment integrations

CHALLENGE 03
Giving The Team Control Through Payload CMS

Giving a growing team control without relying on a rigid off-the-shelf setup

Payload CMS admin tools built around the way the business operates

What We Delivered

Custom ecommerce platform

Subscription workflows

Consultation journey

Prescription product gating

Blueco fulfilment integration

Payload CMS admin

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Metabolize Health & Nutrition Ecommerce Website

PROJECT OVERVIEW

CHALLENGE 01From Brand New Business To Custom Ecommerce Platform

A complex ecommerce journey that needed to feel simple for customers

A custom ecommerce website built around subscriptions, consultations and CMS control

CHALLENGE 02Building For Regulated Subscription Growth

Supporting regulated subscriptions, gated products and fulfilment at scale

A flexible ecommerce system with subscriptions, product gating and fulfilment integrations

CHALLENGE 03Giving The Team Control Through Payload CMS

Giving a growing team control without relying on a rigid off-the-shelf setup

Payload CMS admin tools built around the way the business operates

What We Delivered

Custom ecommerce platform

Subscription workflows

Consultation journey

Prescription product gating

Blueco fulfilment integration

Payload CMS admin

Need a custom ecommerce website?

View Our Recent Work

Baby Grows Scan Clinic Booking Software

Baby Grows Scan Clinic Website

FAB Holidays Website

Hatch Food Website

No Ordinary Event Website

Bainbridge Building Website

Services Used

Branding

Payload CMS Development

Web Design

Web Development

CHALLENGE 01
From Brand New Business To Custom Ecommerce Platform

CHALLENGE 02
Building For Regulated Subscription Growth

CHALLENGE 03
Giving The Team Control Through Payload CMS