Alpine Extensions Marketing Campaign

Alpine Extensions Marketing Campaign | Verum Digital

PROJECT OVERVIEW

Alpine Extensions came to Verum Digital as a startup, having not generated a single lead they needed from their online presence.

The project focused on improving their ability to reach potential customers through paid advertising, with campaigns created across Google Ads and Facebook Ads. The aim was to generate more relevant enquiries from people interested in home extensions, garden rooms and outdoor living spaces.

Alongside the advertising work, Verum Digital also helped create SEO-focused content for the website, giving Alpine Extensions a stronger foundation for local visibility and future marketing activity.

CHALLENGE 01
Turning Paid Ads Into Useful Local Enquiries

Alpine Extensions needed practical marketing support that could help the business reach local customers and generate enquiries without relying only on organic visibility.

THE CHALLENGE

Generating leads for a new business with limited existing visibility

As a startup, Alpine Extensions had limited online visibility and had not generated the enquiries they needed from their website.

They needed a way to reach people actively interested in home extensions and outdoor living spaces, while also testing which campaigns, audiences and messages could generate useful leads.

THE SOLUTION

Google Ads and Facebook Ads campaigns built around local lead generation

Verum Digital created advertising campaigns across Google Ads and Facebook Ads to help Alpine Extensions reach people searching for, or showing interest in, home extension services.

Google Ads was used to target people with active search intent, while Facebook Ads helped reach broader local audiences with visual campaign content. The campaigns were reviewed and adjusted around performance, cost and lead quality.

What We Delivered

The project focused on practical campaign setup, local targeting, lead generation and supporting SEO content.

Google Ads campaigns

Search campaigns were created to target people actively looking for home extensions and related services.

Local campaign targeting

Campaigns were structured around relevant locations, helping the business reach people in the areas they wanted to serve.

Facebook Ads campaigns

Facebook campaigns were created to promote Alpine Extensions visually and reach relevant local audiences.

Performance review

Campaign activity was reviewed around lead cost, acquisition cost and click performance.

SEO-focused content

Supporting website content was created to help improve organic visibility and strengthen the website foundation.

Lead generation focus

The campaign work was focused on generating useful enquiries rather than traffic for the sake of traffic.

Project Outcome

The campaign helped Alpine Extensions move from limited online visibility towards a more active lead generation setup.

By combining Google Ads, Facebook Ads and supporting SEO content, the business had a clearer route for reaching people interested in home extensions and outdoor living spaces.

The advertising work also provided useful campaign data, helping identify which channels, messages and targeting options were more effective for generating enquiries.

Need help generating more local enquiries?

Whether you need Google Ads, Meta Ads, landing pages, SEO or a clearer marketing strategy, Verum Digital can help you plan campaigns around the enquiries you actually want.

Alpine Extensions Marketing Campaign

PROJECT OVERVIEW

CHALLENGE 01
Turning Paid Ads Into Useful Local Enquiries

Generating leads for a new business with limited existing visibility

Google Ads and Facebook Ads campaigns built around local lead generation

What We Delivered

Google Ads campaigns

Local campaign targeting

Facebook Ads campaigns

Performance review

SEO-focused content

Lead generation focus

Project Outcome

Need help generating more local enquiries?

Advertising Statistics

Cost per lead

£17

Cost per acquisition

£45

Decrease in cost per click

70%

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Services Used

Google Ads

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Meta Ads

SEO

Alpine Extensions Marketing Campaign

PROJECT OVERVIEW

CHALLENGE 01Turning Paid Ads Into Useful Local Enquiries

Generating leads for a new business with limited existing visibility

Google Ads and Facebook Ads campaigns built around local lead generation

What We Delivered

Google Ads campaigns

Local campaign targeting

Facebook Ads campaigns

Performance review

SEO-focused content

Lead generation focus

Project Outcome

Need help generating more local enquiries?

Advertising Statistics

Cost per lead

£17

Cost per acquisition

£45

Decrease in cost per click

70%

View Our Recent Work

Baby Grows Scan Clinic Booking Software

Baby Grows Scan Clinic Website

FAB Holidays Website

Hatch Food Website

No Ordinary Event Website

Bainbridge Building Website

Services Used

Google Ads

Marketing

Meta Ads

SEO

CHALLENGE 01
Turning Paid Ads Into Useful Local Enquiries